Tracking the path of ORIND China's extraordinary success story

Much before China got its present global recognition Ravin Jhunjhunwala, Chairman, Orind Refractories Limited and the management had already identified China for its vast untapped potential, making ORIND the first wholly subsidary owned Indian company to set up base in China.

Orind Refractories Limited (Orind China) got the business license in August 1994 and went into brick production in December 1995. They specialise in producing finest quality magnesia- carbon and alumina-magnesia-carbon bricks. which are extensively used in steel making furnaces. Their unit is situated in Bayuquan in the Yingkou Economic & Technical Development Zone in Liaoning province. They have the distinction of being the prime exporter of refractory since 1997.

To create an indelible mark in the ever-competitive refractory industry, from the beginning of ORIND had always laid much importance on innovation, technology and research. Their research and development wing along with their state of art laboratory have helped them largely in reaching their extraordinary goals.

ORIND became the largest refractory exporter from China within merely in two years of its operation. A feat it accomplished by over whelming the competitors with a production of nearly 70,000 MT of bricks and annual sales of RMB 340 million during the fiscal year 2003. In 2004 ORIND China’s turnover crossed RMB 430 million. ORIND has succeeded in providing high quality service worldwide with its team of Application Engineers.

ORIND has been awarded the ISO 9001:2000 SGS certification, a clear evidence of consistency in performance. ORIND has been witnessing 30% growth for the last three consecutive years. Their track record seems to make their vision of ORIND as the largest refractory group in that part of the world coinciding with Beijing Olympics of 2008, a very feasible one. They are also part of global significance as partners of world’s prime steel makers, Mittal Steel Company. They pioneered lowest cost per ton scheme for their customers and helped in reducing the cost of steel-making globally.

Not one to rest on their laurels, ORIND has already acquired three times more land than what were having adjoining their existing plant. They are planning to have special products and monolithic plants besides re-organizing the existing brick plant. The addition of special products and special monolithic will add to their revenue by almost 50% of the total bricks. Meanwhile they are also strengthening their ORIND USA manufacturing at Trafford, Pittsburg and contemplating non basic monolithic plant.